Wednesday, September 24, 2003
Political Fund Raising
Anyone who is regularly in touch with people who respond instantly and passionately over the Internet knows that they are not like you and me.
Candidate.com
Stop the presses! Dean blows up big, thanks to the Internet! It’s a great story, but can Web-based fund-raising really predict the mass market?
In 1970, George Mcgovern, the way-long-shot antiwar candidate, began to experiment with the novel political fund-raising technique of direct mail to finance his unlikely primary race.
This political marketing strategy, according to an article that appeared in New York in September 1972, was the brainchild of Morris Dees, who would become among the most prominent southern liberal activists but who was then the head of a publishing company that sold special-interest books through the mail.
· Fund Raising [NYorker]
Candidate.com
Stop the presses! Dean blows up big, thanks to the Internet! It’s a great story, but can Web-based fund-raising really predict the mass market?
In 1970, George Mcgovern, the way-long-shot antiwar candidate, began to experiment with the novel political fund-raising technique of direct mail to finance his unlikely primary race.
This political marketing strategy, according to an article that appeared in New York in September 1972, was the brainchild of Morris Dees, who would become among the most prominent southern liberal activists but who was then the head of a publishing company that sold special-interest books through the mail.
· Fund Raising [NYorker]
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