Thursday, October 02, 2003
The Web's Hot Type
Publishers are waking up to the promotional possibilities of the internet. Creating promos like this sends a message to an author that you're doing exciting, creative, new things to market their books. It also sends a message to a wider, younger, new web- and design-literate audience that these books are being addressed to them in their language.
· Market [The Guardian (UK) 10/01/03 ]
· Trails [Kokodatrail.com ]
Publishers are waking up to the promotional possibilities of the internet. Creating promos like this sends a message to an author that you're doing exciting, creative, new things to market their books. It also sends a message to a wider, younger, new web- and design-literate audience that these books are being addressed to them in their language.
· Market [The Guardian (UK) 10/01/03 ]
· Trails [Kokodatrail.com ]
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